Tips to Help You When Choosing Ecommerce Marketing Platform
The popularity of eCommerce has increased in the past years. Online sales will only increase in the future. It is essential to consider an eCommerce site for your business. This will capitalize on sales growth. You can consider hiring a web developer to help you with your business. However, the costs can interfere with your growth. You will save on time and money by choosing an eCommerce marketing platform. The challenge is the many options that are available. This makes it a challenge to select the right one. Below are a few things to consider when selecting an eCommerce marketing platform.
The first thing to consider is pricing and payment. It is important to know what you will pay. All platforms charge a monthly fee. The price will be determined by the platform you select. You have the option of choosing a self-hosted or hosted platform. Also, the processing fees need to be considered. You should not compromise the things that you need for a low price.
You need to compare the pros and cons of several platforms to come up with a budget. You should put into consideration to how your customers are paying. There are some platforms that dont provide payment through third party vendors like PayPal. This could result in a significant inconvenience to your customers. You should first decide on the forms of payment you need to accept and consider this when comparing different eCommerce platforms.
You need to consider the integration and plugins. These platforms have tools that you can incorporate in your business. Your business will be the determining factor in the type of plugin that are ideal for you. There are certain plugins that are popular such as email marketing tools, accounting plugs and apps that help to ship your products. The eCommerce platform needs to be SEO friendly. This way your business will be ranked highly in search results.
Choose an eCommerce platform that has mobile friendliness. Most searches are done on mobile devices. The platform you choose should have exceptional customer service. Server downtime, software outages can prevent your customers from getting access to your business.When your servers crash it can affect your revenue and brand image.Knowing that you have someone to call anytime will help to get things running.
You need to take a look at the customer service provided by the platform. They need to be there 24/7 Security is important when looking for an eCommerce platform. A sketchy website means that no one will want to provide their credit card information. Select a platform that supports HTTPS/SSL. This will ensure a secure and safe checkout. You need to be sure that the platform is compliant to Payment Card Industry (PCI).