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Digital Marketing 2017: Major Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. With the advancement in technology, digital marketing came in existence, which is a modern way to advertise products and services. Digital marketing is the use of digital technologies such as smartphones, tablets, LCD displays, LED monitors, laptop, and desktop to advertise various products and services via the internet. The umbrella of web design, social marketing, search engine optimization or SEO, influencer marketing, content management system and video marketing is digital marketing, that is why it is considered as the most influential and the most effective method of advertising today. It is about time to talk about the major influences of social media marketing and influencer marketing in terms of gaining more leads or new customers in availing a product or a service.

Modern people have at least one social media account, and of course, they are also engaged actively in online business transactions such as selling and buying. Social media marketing is not merely used for brand building but also for generating real leads for businesses. Selling differs from lead generation, it is actually a nice way of bringing your target audience closer to your sales bucket, knowing their needs, wants, interests, pains and concerns, and eventually turning them into paying customers. A long time ago, generation of lead consisted of activities such as filling out a form at the back of the magazine or sending out survey via snail mail, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Our current lead generation is made easier, quicker and more convenient because of the internet most especially with the influence of social media. People have the power to readily share images and campaign ads of products and services they are really satisfied with, so it is considered as the perfect place to look for your target audience and convert then into new sales leads. Social media marketing works together with influencer marketing to create a very powerful drive in order to influence people, directly or indirectly endorsing a product or service via social media websites.

To effectively use social media marketing and influencer marketing, you can start a challenge or contest, create a customized tab, treating your page like a website, track brand mentions, create events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. If you want to know more about social media marketing, influencer marketing and other forms of digital marketing, feel free to view our related articles, blogs, and stories on our website.