Just recently the Adobe Summit 2017 became a success with almost twelve thousand attendees who participated in this huge conference that unveiled Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. Adobe and Microsoft announced a combination of solutions from the two big companies which aim to transform customer experiences. The conference showcased Adobe’s latest innovations with famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career.
The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. When it comes to web products and services, a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence more than anything else. So that’s why Adobe created a complete and superior quality cloud services called Adobe Experience Cloud that enables various enterprises or businesses to provide excellent customer experiences. Adobe also launched a new suite of apps named as Adobe Spark, allowing both mobile and web users to create and share visual contents on social media, as well as create web stories, graphics and animated videos with the use of a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One of the coolest features of Adobe Spark is its save the date images’ collection. The goal of the new Spark is to enable anyone especially small businesses, marketers, bloggers, and students to create and share visual stories without having to be an expert in web design. It is easier and simpler with social media integration on the go.
Adobe also introduced in the conference the new developments including partner integrations, new tools and new Sensei capabilities through its Cloud Platform. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. With Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis, Adobe Sensei is really an excellent investment for different industries or businesses for superior quality security and mitigation services. Adobe and Microsoft are now working together to develop the first open industry standards, defining language for marketing, services data, and sales for providing a consistent customer experience. You may visit our website for more information about Adobe products and services.